Seasoned Vegan is a family business owned and operated by mother and son, Brenda and Aaron Beener. They pride themselves on being loyal to their vegan/vegetarian customers by maintaining an organic, 100% vegan menu while creating meals that are delicious enough to satisfy the most skeptical omnivore.
In this project for my first Branding Design class, I reimagined their preexisting branding and logo. I pulled a lot of inspiration from their food, and the warmth and color that it has in the color scheme. The logo was inspired by the restaurant's focus on building an embracing plant-based community, specifically in Harlem, NYC.